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Our Story

Purpose-built surf gear for a lifetime of discovery. Since 1987.

Creatures was started to support the surfing lifestyle and shaped by the coast we call home. As surfers, we established Creatures of Leisure to design and build the best surf products. From humble beginnings in the garage behind our house we've grown to where we are today, never straying from our dedication to product quality and innovation.

Driven by adventure

Founder John Malloy left Los Angeles in 1972 on a container ship to surf through the Pacific to West Oz. When he arrived in Yallingup, he realised he’d found paradise. Uncrowded waves, stunning coastline, great friends.

To earn a living, John began making surf leashes. He learned the hard way that the raw waves of our South Indian Ocean would snap inferior materials. Good wasn’t good enough. They had to be better.

Passion for Innovation

John introduced the first-ever urethane cord, providing the most reliable connection from board to surfer yet. He became obsessed with improving other solutions, inventing a self-lubricating stainless steel swivel as well. These pioneering innovations remain industry standard today.

That same focus on rugged reliability and premium detail has since been expanded to other surf essentials. Board covers, traction, tie-downs, and more - it’s all geared toward a lifetime of discovery.

The Ultimate Testing Ground

Located on Western Australia's wave-rich South West coast, Yallingup and its surrounds have been the breeding ground to some of the world's best surfers. The powerful waves of the Indian ocean make it the perfect place to test surf hardware.

We could move somewhere more central to make travel easier, but that’s all part of the fun. Most surfers get that right away. After all, we’re a different breed. We’re Creatures.

Creatures of Leisure USA